We believe that while overall growth in dairy will likely remain low, sales will rise sharply in some product categories and that winning in a changing marketplace requires new ways of thinking.
Source: Mckinsey

Market

It is a crowded dairy market and margins are in decline, how do you meet the challenge of creating an impact with higher profits?

Drive the Market

Fluid milk production: Pasteurized is a highly competitive declining market (average industry growth 2014-2019 -> -3.4%

Create a new value chain

Higher value production

Be the leader with a new product offerin

Long Life Fresh: Untapped market with low competition and a lower cost of entry

Crucial traits of top Dairy companies

  • The outperformers vary in terms of size, geography, and business model, but they all tend to excel in three areas: product differentiation, mergers & acquisitions, and resource allocation.

  • Product Differentiation appears to be the most important tool by far.
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